Successful campaigns must be comprised of all of these elements: a strategic traffic generation campaign, call to action and lead nurturing campaign. Just having a website will never guarantee that you will generate business from it. There are three main strategies to make an online marketing campaign successful:
Traffic generation is about getting people to your website.
Lead Generation is focused on conversion optimization using call to action to produce leads.
Lead nurturing is a system for continuing a conversation with a prospect until the person is ready to become a client.