Customer Relationship Management.

•Focus on building relationship and not making sales.

Concentrating on making sales alone without building a very strong relationship with your leads and past clients will drop your sales level and kill referrals from your leads for a basic business relationship with you.

•To be a successful real estate agent not only in the short run but in the long run, your major focus should be on building a very strong relationship with your leads.

•Real estate buyers are not looking for an agent with a wonderful resume, a good relationship with your leads and past clients is what will guarantee you sales and referrals.