Updated: Sep 7, 2018
Creating an unique brand is an essential part of marketing for an independent real estate business.
Your “brand” refers to the perception customers have about your services. Strong real estate branding, including your name, logo and slogan, can leave a powerful perception.
A successful brand must:
Be culturally relevant
Be instantly recognized
Be identifiable as unique
Be easily reproduced
An effective brand:
Represents the promise of the brand
Differs from competitors' brands
Generates active buyers