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Build Your Brand

Updated: Sep 7, 2018

Creating an unique brand is an essential part of marketing for an independent real estate business.

Your “brand” refers to the perception customers have about your services. Strong real estate branding, including your name, logo and slogan, can leave a powerful perception.


A successful brand must:

  • Transcend

  • Be attractive

  • Be culturally relevant

  • Be instantly recognized

  • Be identifiable as unique

  • Be easily reproduced

An effective brand:

Represents the promise of the brand

Differs from competitors' brands

Generates active buyers

Increases credibility





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